Monday, 5 December 2011
BBC Sound of 2012 Poll
So it's that time of year again... the BBC Sound of 2012 Poll shortlist has been announced. With past winners such as Jessie J, Elllie Goulding, Little Boots and Adele experiencing various levels of fame over the years, it appears not to be an exact science, but certainly gives an indication of where the music industry is heading.
Interestingly enough, this year line up is rather less full of females, instead opting for hip hop and dance orientated acts with the odd indie act throw in. Odds are looking good for Frank Ocean, who's been playing second fiddle to Tyler The Creator long enough that he may finally have earnt this chance to step out into the spotlight, not to mention Azealia Banks, fresh off the back of being named NME Magazine's coolest person in the world 2011. Whether or not the likes of Dry The River or Spector stand a chance a chance with their inoffensive but unlikely-to-set-the-world-alight guitarwork remains to be seen, but for now, my bets on Skrillex, who has already built a pretty huge name for himself over the year.
The winning act and a top five will be announced in early January. More details available at bbc.co.uk/music.soundof/2012
The BBC Sound of 2012 Longlist:
Dry The River
Jamie N Commons
Lianne La Havas
Niki & The Dove